Every day, over 10 million glasses of Guinness are being enjoyed around the world. And every year, more than 1.8 billion pints are being sold. With massive sales and millions of people who enjoy the taste of this dark brew, Guinness is indeed one of the most successful and well-known beer brands in the world.
It is a widely known fact that Guinness is proudly Irish made, which led many people to believe that the Irish are the biggest consumers of this alcoholic beverage. Contrary to popular belief, however, the Irish are not the biggest consumers of Guinness.
As a matter of fact, Ireland ranks only third in the world, as far as Guinness consumption is concerned. So which country has the most number of people who enjoy Guinness on a daily basis?
According to Food Republic, the biggest market for Guinness outside of Ireland is the United Kingdom, where the drink is the fifth best selling beer or stout.
So which comes second? You might be guessing Australia because the country has a beer loving culture and there are a significant number of Irish people living in the Land Down Under. If your guess is Australia, you’re certainly way off the mark.
Believe it or not, 40% of Guinness consumed worldwide is being drank in Africa and the country that overtook Ireland in terms of enjoying this alcoholic beverage is Nigeria.
In the late 2000s, Nigeria surpassed Ireland to become the second largest market for Guinness consumption. It is also home to one of the company’s five breweries in Africa.
And as opposed to the standard Guinness draught that you might order at the local pub, the vast majority of Guinness consumed in Africa, Nigeria included, is called Foreign Extra Stout.
It has a bitter finish and is said to be 50% stronger. It has been adapted to suit local tastes.
Cameroon, another African country, is the fourth largest Guinness drinking nation. The United States, which also has a considerable Irish population, is in fifth place. According to Euromonitor, the US consumed more than 950,000 hectolitres of Guinness in 2010.
Who knew that the beer crafted by Arthur Guinness, a wealthy Irish Protestant with minimal beverage experience, more than 200 years ago could be hugely popular in many parts of the world? So if you haven’t enjoyed a pint of Guinness yet, now is the best time to give it a shot.