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Why Are Restaurants And Flowers So Expensive On Valentine’s Day?

Why Are Restaurants And Flowers So Expensive On Valentine’s Day? February 14, 2015

Valentine's Day

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Sure, Valentine’s Day may be the day that couples look forward to the most. But over time, it definitely has become the most angst-ridden, expensive, and least romantic day of the year.

These days, single ladies and gentlemen are not the only ones in agony whenever February 14th draws near. As a matter of fact, they can count themselves lucky because they don’t have to deal with the stress and pressure of having to plan and organise the best romantic getaway for two.

Romantic Dinner

During this time of the year, it is quite impossible to find a hotel room that is vacant and available. If you’re planning to take someone on a date on Valentine’s Day, you will have to spend a great deal of money for your dinner date because many restaurants will force you to order from an expensive set menu. That is, if you’re lucky enough to score a table and make reservations beforehand.

And in case you want to uphold the tradition of giving a bouquet of roses to your lady love, be prepared to drop a week’s rent or put a huge dent on your finances. Believe it or not, a bouquet of these lovely flowers can cost you an arm and a leg.

Roses

But why do restaurants and florists change the way their businesses operate for this one day of the year?

Steve Krasicki, executive chef at the Shangri-La Hotel’s Altitude restaurant, said many restaurants offers a set menu on Valentine’s Day because diners want to be taken on a “romantic journey.” He explained that Valentine’s Day presents one of the rare opportunities when restaurants know that all of their guests share “certain expectations” about what they want to eat, the atmosphere in the room, and when they would like to dine. As a result, they do everything they can to meet these expectations.

Florists, on the other hand, denied claims that flowers, especially red roses, are exceptionally costly during this time of the year. According to Barbara Pollak, CEO of Pearson’s Florist, for many people, Valentine’s Day is the only day of the year that they buy flowers. As a result, they’re not really that familiar with how much flowers normally cost.

She also explained that while it is true that red roses may be a bit expensive on February 14th, it is because flower growers have to do extra work to keep up with the huge demand. “Rose growers don’t hold their paddocks just full of red roses everyday of the year. They have to let their other crops die off and sacrifice them so they can plant red roses in their place,” she said.

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